Thrive Series
Morning Glory
Morning Glory: A Success Story in Building a Bold Brand How Passion, Persistence, and Strong Branding
In this episode of Thrive, we sit down with Jose Moreno, founder of Olympia Landscape, to explore his journey from firefighter to landscaping entrepreneur. With over 20 years of experience, Jose has built Olympia Landscape into one of the most trusted names in Laredo and beyond, expanding across San Antonio, Corpus Christi, and the Rio Grande Valley.
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More than just landscaping, Olympia is a story of growth, resilience, and commitment to quality. From irrigation expertise to full-scale landscape design, Jose and his team have earned multiple awards for their work while remaining deeply rooted in their community-focused mission.
Jose’s background in firefighting led him to irrigation—a skill that surprisingly overlaps with his understanding of fire hydrants and water pressure mechanics. From there, his business evolved into full-service landscaping, design, and maintenance, shaping Olympia into a company known for expertise and reliability.
When asked about what sets his company apart, Jose attributes Olympia’s success to three key pillars:
As Olympia Landscape continues to thrive, its success isn’t just measured in growth—it’s reflected in how much they give back to the community. Jose and his team understand that building a business goes beyond just providing excellent services. It’s about making an impact, supporting local initiatives, and giving back to the city that has supported them.
Through charitable contributions and community involvement, Olympia has cemented its reputation not only as a leading landscaping company but as a company with heart. Their commitment to customer satisfaction extends beyond delivering exceptional landscaping—it’s about educating homeowners, supporting local organizations, and creating greener, more beautiful spaces for everyone to enjoy.
Looking ahead, Jose has big aspirations. With a strong foundation in South Texas, he’s setting his sights on expansion—bringing Olympia’s expertise to new markets like Austin and beyond. Growth isn’t just about more clients; it’s about scaling with purpose while staying true to the core values that built Olympia into what it is today.
As the business continues to flourish, brand visibility remains essential. A well-crafted brand presence ensures that every new client, every new location, and every new opportunity is met with trust, professionalism, and recognition.
A great business needs great branding. As Olympia Landscape continued to grow, Quarter Mile was proud to support Jose in elevating his brand visibility with high-impact marketing materials.
A business this strong deserves branding to match. Quarter Mile worked with Olympia Landscape to enhance their professional image and ensure consistency across all marketing materials. Here’s how we helped:
✅ Fleet Wraps – Turned company vehicles into mobile billboards for 24/7 brand exposure.
✅ Print Materials – Designed business cards, notepads, and flyers to maintain a professional, polished look.
✅ Website Development – Created a custom website to showcase services, testimonials, and a portfolio of completed projects.
✅ Office Branding – Installed window graphics, door decals, and a custom lobby sign for a seamless, professional brand experience.
Strong branding drives strong businesses. Olympia Landscape is a perfect example of how visibility fuels success—both in the community and in the market.
6209 McPherson Rd. / Laredo, TX 78041
Morning Glory: A Success Story in Building a Bold Brand How Passion, Persistence, and Strong Branding
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