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The Story of Honey: Empowering Wellness & Beauty

From Nurse to Entrepreneur – How Dr. Rangel Built a Thriving Beauty & Wellness Brand

At Quarter Mile, we love celebrating local businesses that exemplify passion, perseverance, and innovation. In this episode of Thrive, we sit down with Dr. Rangel, DNP, the founder of Honey by Nurse Jett, to explore her inspiring journey from healthcare professional to entrepreneur.

Building a Brand Rooted in Wellness

Founded in 2018, Honey by Nurse Jett started as a vision to bring wellness, beauty, and self-care solutions to the Laredo community. As a registered nurse, Dr. Rangel combined her medical expertise with a passion for aesthetics to create a business that empowers clients to look and feel their best.

At the heart of Honey’s success is its commitment to quality, innovation, and customer care. Dr. Rangel didn’t just build a business—she created a wellness destination where clients receive expert treatments and personalized care in a luxurious setting.

From a Small Idea to a Thriving Business

Growing Honey wasn’t without its challenges. Transitioning from the healthcare industry to business ownership meant navigating marketing, branding, and customer engagement—aspects that are crucial for any company’s success.

With the help of Quarter Mile, Honey developed a strong brand identity that reflects its mission and values. From custom signage to branding materials, every element contributes to a cohesive, recognizable presence that stands out in the competitive beauty and wellness market.

The Power of Strong Branding & A Community-Centered Vision

For small businesses, branding is more than just a logo—it’s the story customers connect with. Honey’s journey exemplifies how strategic branding and marketing can shape a business’s identity, making it more than just a service provider, but a trusted part of the community. From the moment a customer walks through the doors, the experience is carefully crafted to reflect Honey’s values: quality, care, and empowerment. Every detail—from the signage to the aesthetics—plays a role in reinforcing the brand’s promise of excellence.

But beyond aesthetics, Honey is built on a deeper mission. Dr. Rangel is dedicated to creating a space where individuals not only receive exceptional beauty and wellness services but also feel empowered to embrace self-care as an essential part of their lives. Through expert treatments, education, and personalized consultations, Honey goes beyond surface-level transformations—it fosters confidence, self-expression, and personal growth.

As Honey continues to thrive, it remains a beacon for those seeking not just beauty treatments, but a brand that genuinely cares about their well-being. With a growing community of loyal clients and an unwavering commitment to excellence, Dr. Rangel has proven that success isn’t just about offering great services—it’s about building lasting relationships and creating an environment where people feel supported, celebrated, and inspired. Honey isn’t just a beauty brand—it’s a movement, empowering individuals to invest in themselves, inside and out.

Crafting a Signature Brand with Quarter Mile

A Cohesive & Elegant Look

At Quarter Mile, we helped bring Honey’s vision to life with a polished, professional brand presence inside and out:

  • ✨ Illuminated Exterior Signage – A custom lighted sign ensures 24/7 visibility, drawing attention to the storefront.
  • ✨ Sleek Door Decals – Clearly displays essential business details while reinforcing brand recognition.
  • ✅ Wall Wraps – A stunning interior feature that enhances the ambiance and creates a photo-worthy backdrop.
  • ✅ Composite Aluminum Lobby Sign – A statement piece in the reception area that reflects quality and professionalism.

From custom signage to branded touchpoints, Honey’s space is a seamless blend of luxury, wellness, and empowerment.



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