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Crack Kills!

Protect Your Fleet Wrap Investment with Proper Maintenance

A fleet wrap isn’t just a branding tool—it’s an investment in your business’s visibility. Whether you have a single service vehicle or a fleet of trucks, your wrap works 24/7 to promote your business on the road. But just like any investment, it needs proper care to stay vibrant, professional, and effective for years to come.

Ignoring maintenance can lead to fading, peeling, and the dreaded cracks that signal the end of a wrap’s life—because in the world of vehicle graphics, Crack Kills! Follow these essential maintenance tips to keep your fleet wraps looking sharp and lasting longer.

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1. Wash Regularly & Gently

A clean wrap is a long-lasting wrap. Dirt, grime, and road debris can break down the vinyl’s protective layer, leading to premature wear.

  • Use: Mild soap and water or a vinyl-safe cleaner
  • Avoid: Harsh chemicals, pressure washers, and abrasive sponges
  • How Often? Wash your wrapped vehicle at least once a week and spot clean stains immediately

Pro Tip: Hand washing is best! If using a pressure washer, keep the PSI below 2000, hold the nozzle at least 12 inches away, and avoid directing water at edges or seams.

2. Protect Against Sun Damage

The UV rays from the sun can cause colors to fade over time, making your once-bold branding look dull and lifeless.

  • Park in the Shade: Whenever possible, keep vehicles in a garage or shaded area
  • Use a UV Protectant: Special vinyl-safe sprays can add an extra layer of defense
  • Cover When Idle: If your fleet vehicles sit for extended periods, consider using a protective cover

Pro Tip: Matte and satin finishes are more prone to sun damage—extra care is required to maintain their unique look.

3. Keep an Eye on Edges & Seams

The edges and seams of a fleet wrap are high-stress areas that can start peeling if not properly maintained.

  • Check for Lifting Weekly: Gently press down any lifted edges to prevent further damage
  • Avoid Picking or Peeling: Once an edge starts lifting, dirt and moisture can get underneath, shortening the lifespan of the wrap
  • Get Repairs Quickly: Small issues can be fixed—waiting too long means replacement may be necessary

Pro Tip: If you see bubbling or wrinkles, it might be due to improper installation or heat damage. Address it early before it spreads!

4. Avoid Automatic Car Washes

Drive-through car washes might seem convenient, but they can be brutal on fleet wraps. The rotating brushes and high-pressure jets can cause scratches, peeling, and lifting.

  • Stick to Hand Washing whenever possible
  • If Using a Car Wash: Choose a touchless option with low-pressure water jets
  • Never Use: Wax-based treatments, as they can damage or discolor the vinyl

Pro Tip: A silicone or polymer-based sealant can help keep wraps cleaner for longer by repelling dirt and water.

5. Address Stains & Spills Immediately

The edges and seams of a fleet wrap are high-stress areas that can start peeling if not properly maintained.

  • Gasoline & Oil Spills
  • Bird Droppings & Tree Sap
  • Road Tar & Bugs
  • How to Remove Safely: Use isopropyl alcohol (70%) on a microfiber cloth to gently lift stains
  • Never Scrub Hard! Let the cleaner do the work to avoid damaging the wrap

Pro Tip: A ceramic or hydrophobic coating can add a protective barrier to help prevent stains from setting in.

6. Drive Carefully & Avoid Scratches

Your fleet wrap is durable, but it’s not indestructible. Scratches, dents, and fender benders can cause irreversible damage to your graphics.

  • Be Mindful of Tight Spaces: Parking too close to curbs, bushes, or other vehicles can scratch the wrap
  • Avoid Loading Heavy Equipment Near Wraps: Tools and materials can easily dent or scrape the vinyl
  • Be Cautious at Gas Stations: Spilled gas can weaken adhesive and cause bubbling over time

Pro Tip: Encourage employees or drivers to treat wrapped vehicles with extra care—even small scratches can be costly to fix.

7. Schedule Annual Inspections

Like any business asset, your wrapped fleet needs routine check-ups.

  • Inspect Every 6-12 Months: Check for lifting, cracks, or fading
  • Professional Cleaning & Touch-Ups: Get expert maintenance to keep the wrap looking brand new
  • Consider a Refresh: Keeping it on too long can lead to peeling or residue. Follow proper care and remove wraps within 5-7 years to avoid damage.

Pro Tip: Company-wide branding updates? Plan ahead so all vehicles get wrapped in sync to maintain brand consistency.

Final Thoughts: Protect Your Investment & Keep Your Brand Rolling

Your fleet wraps are a rolling advertisement—keeping them in top shape ensures that your business always makes a great impression. By following these simple maintenance steps, you can extend the life of your wraps, protect your investment, and keep your fleet looking sharp for years to come.

 

🚨 Remember: CRACK KILLS! 🚨 Small issues become big problems fast—don’t wait to address wrap damage!

 

Looking to wrap your fleet or need expert maintenance advice? Contact us today and keep your brand bold, professional, and road-ready!

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