Increase Engagement & ROI with Smart Direct Mail Tactics
In today’s digital world, where inboxes are overflowing and ads are ignored, direct mail marketing stands out as a highly effective way to connect with potential customers. Did you know that postcards have a 68% open rate? That’s far higher than emails, which often get buried in spam or deleted without a second glance.
At Quarter Mile, we specialize in custom direct mail solutions that help businesses maximize reach, reduce costs, and boost conversions. If you want your next direct mail campaign to deliver results, follow these five powerful strategies.
Every Door Direct Mail (EDDM) is a cost-effective USPS program that allows businesses to saturate entire neighborhoods with promotional mailers—without needing a mailing list.
Related: Need help designing and mailing your EDDM campaign? Check out our Direct Mail Services for expert assistance.
Your customer list is one of your biggest assets. Unlike digital ads that often go ignored, a well-designed postcard or direct mail piece has a high engagement rate—especially when sent to past customers.
Use direct mail for:
Pro Tip: Combine email + direct mail for a multi-touch approach that increases conversion rates.
Want to make a lasting impression? Handwritten postcards or personalized thank-you notes can be game changers in customer retention.
Why it works:
Example: After completing a service, send a handwritten thank-you note with a QR code linking to a review page or referral program.
No customer list? No problem! Purchasing a high-quality mailing list lets you target specific demographics and industries.
Popular targeting options include:
Best for: B2B marketing, high-ticket services, or niche markets.
Related: Get expert guidance on building your perfect targeted mailing list with our Custom Direct Mail Solutions.
A single postcard won’t always convert—but consistent exposure builds trust. That’s where the 4×4 strategy comes in:
Send 4 mailers over 4 consecutive weeks to the same audience.
Why it works:
Pro Tip: Use variations in design (but keep branding consistent) to keep things fresh while reinforcing your offer.
Whether you’re using EDDM, personalized mail, or targeted lists, direct mail remains one of the best ways to generate leads and grow your business.
Want expert help with your next direct mail campaign? Click here for custom printing, design, and mailing solutions!
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